OpenAI staffers reportedly ‘greatly surprised’ by ‘ominous’ emblem rebranding

OpenAI may bear huge adjustments subsequent 12 months, which embrace getting a model new emblem. Based on Fortune, although, workers members have been lower than enthused after they received a sneak peek of its supposed new emblem at a latest company-wide assembly. The corporate’s hexagonal flower image, which has turn into fairly recognizable due to ChatGPT’s popularity, is gone. As a substitute, it is changed by a big black “O” or a easy ring or circle that staffers reportedly discovered to be devoid of creativity — ominous, even.

Primarily based on how the publication’s sources described it, the brand new emblem seems like the exact opposite of OpenAI’s present one, which was designed to signify “precision, potential and optimism.” The corporate apparently began its redesign efforts a 12 months in the past after hiring new individuals for its inner artistic and design workforce. Fortune says one of many causes OpenAI goes for a model new look is as a result of it would not personal the typefaces used for its emblem and its web site. The corporate is, maybe, seeking to solidify its identification because it turns into extra of a family identify.

Fortune additionally beforehand reported that OpenAI is altering its convoluted non-profit company construction subsequent 12 months. The corporate began as a non-profit, and a non-profit entity nonetheless controls its for-profit arm. Sam Altman, OpenAI’s CEO, reportedly instructed staff that the corporate is moving away from its non-profit structure and is changing into a extra conventional for-profit firm. If OpenAI’s leaders take heed to worker suggestions, although, then the brand new OpenAI will debut with one other emblem and never one which even its personal individuals discover sinister.