Google will sundown Fitbit.com on the finish of September

Since Google purchased Fitbit in 2019, there was a gradual decline in Fitbit options and assets. Past the software program points, this summer season, phrase bought out that Google would not be making Fitbit smartwatches, marking the top of the Fitbit Sense and Versa lineups. It wasn’t a very shocking transfer, provided that Google has been centered on its Pixel Watch sequence because the first iteration in 2022.

Google continues to be dedicated to creating Fitbit fitness trackers, but it surely has nonetheless marked a shift for the corporate. The one excellent news for Fitbit followers recently was that they now have access to Peloton classes in the event that they subscribed to Fitbit Premium. Now, although, Google has introduced yet one more disappointing transfer for devoted Fitbit followers. The tech big will formally sundown Fitbit.com on the finish of September.

What does this imply for Fitbit?

A brand new dwelling for the unique health tracker firm

Fitbit merchandise have lengthy been offered on Google’s web site, however you could possibly nonetheless discover them on the Fitbit.com website as effectively. That point is ending, although, as 9to5Google spotted. The Fitbit.com website now incorporates a banner on the prime that claims, “On 10/1 the Fitbit retailer is shifting. Shop Fitbit on Google Store.” If you click on on the hyperlink, it takes you to the Google retailer, the place one other banner proclaims, “You made it! Google Retailer is your new dwelling for all issues Fitbit. Store beneath or get assist together with your Fitbit account here.”

An finish to Fitbit.com definitely seems like the top of an period. In spite of everything, Fitbit was the corporate that basically launched us to health trackers, the title turning into synonymous with wrist-based wearables for monitoring train. Google has reiterated that it nonetheless sees worth in Fitbit, although. “We’re very dedicated to Fitbit, and much more importantly to the shoppers that use and rely upon these merchandise and know-how,” the corporate told Tech Radar in August.

Google even credited Fitbit for the Pixel Watch 2’s well being and health options. “It is also value noting that most of the well being and health options we launched in Pixel Watch 3 had been due to Fitbit’s innovation and ground-breaking health developments,” it instructed Tech Radar. Google additionally mentioned we’ll proceed to see new merchandise from Fitbit, however solely time will inform what that can appear to be.

For now, you possibly can nonetheless purchase the Fitbit Sense 2 and Fitbit Versa 4 from a number of retailers, together with Google. Each not too long ago turned two, although, and it is unclear how a lot additional assist they’ll obtain from Google shifting ahead.

Fitbit Sense 2

If you happen to’re after a tool that gives primary smartwatch performance, however tracks exercise precisely, presents wonderful sleep monitoring and has a spread of well being options like excellent stress monitoring, the Fitbit Sense 2 is incredible and in a world of its personal.